new m&P website feature: The SWAP

What is the SWAP?

The SWAP is a new customization feature we have added to our online shop. The Swap will let you mix and match one goodie for another within a gift set. We’ll still curate the gift set, but you’ll get to choose one product to make the gift complete.

Why are we doing it?

You asked, we listened! Over the past few years, our customers have asked for the option to personalize gifts. This is our first step in the customization process. We hope to continue building out this tool in the future!

What is it exactly? Break it down to me how it works: 

Each of our gift sets will have a predetermined swap product for you to select. You can decide to keep the gift as is or opt to SWAP for a new product of the same value. For example: the BFF gift set (shown in the image below) comes with a floral neck scarf. Not your jam? Swap it out for our other pre-selected local product, the waffle turkish towel in taupe.

When you are on the SHOP page you will now see a small ‘SWAP’ icon on most gift sets. This will indicate that the gift you are interested in has the option to SWAP. Once you click on the set, you will see the SWAP choice. You then decide if you want to keep the gift set as is or SWAP for the new product. You will see your order summarized at checkout before purchase so you can do a final once over.

Watch the video below to see the SWAP in action!

How many items can I SWAP?

Each gift set will have 1 SWAP option. We may expand this in the future to add in holiday/seasonal items so there are more than 1 option to SWAP in. 

Does every gift have the SWAP feature? 

No, our collaborations (Woof x Lucy & Co, Refresh x Wit & Delight) do not have the SWAP option. We also do not offer it with our luxury crates.

We want your feedback! If you have questions or comments about this new website feature, please reach out to us at hello@minnyandpaul.com with SWAP in the subject.

Friday5: Post LDW and Upcoming Website Feature

Heyo! It’s finally Friday. It was tough getting into the swing of things after three glorious days off and we’re so ready to jump into the weekend and push the restart button so we can hit the ground running next week. Here’s a round up on 5 things we’re excited about, interested in and more! Let’s dive in.

COMING SOON: New WEBSITE FEATURE

1.) In one short week, we’ll be launching a new feature on the site that will give you the ability to customize your gift set! Keep your eyes peeled on our website and Instagram for more details!

LadyBoss-SWAP

LDW READS

2) Labor Day Weekend was a great time to finish up (or start - eek) those summer reads before we dive into fall. I am almost done with "Where the Crawdads Sing” by Delia Owens. Loving it so far. Definitely recommend! Be patient though, takes a bit to get into the story. Also just started “Then She Was Gone” by Lisa Jewell. Not the best writing but a page turner for sure. Next up on my list is “Three Women” by Lisa Taddeo.

M&P BASEBALL HATS

3) We celebrated 3 years in business a few weeks back and still have a handful of these baseball caps left. Shoot us an email if you’d like one! $15 + $5 shipping or stop by in our studio and pick one up.

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NEW GRUB IN NOLO

4) A new Food Hall opened up in Northloop today called Graze featuring over 7 restaurants - we’re excited to check it out! We’ll report back on our Instastories.

HOLIDAY FAVES

5) This next week we begin holiday prep! Crazy right? It begins early in the gifting world. Is there anything you want to see from us this year? We want to know!

FRIDAY5: Fav Podcacts, Productivity App and Charcoal Face Bar We're Loving

Welcome to a new mini round up on the M&P blog! Each week (ish) a member of our team will be sharing five things we’re currently talking about, listening to, places we’re hanging out at or random happenings at M&P. Anything from business, to our favorite new restaurants, products we’re loving (in and out of the studio) or just what we’re up to that week that may inspire (or entertain) you! This new content piece was inspired by a few of our favorites in the creative space: CreativeMornings “fun stuff to click on” portion of their newsletter, Studio Mcgee’s Sunday 7, and Tim Ferris’ 5-Bullet Friday. Let’s dive in!

PRODUCTIVITY

1) With Labor Day weekend on the horizon, vacation jitters are setting in. Focused, productive work? Kiiind of out the window. To finish up for the week without picking up my phone every 5 minutes to check Insta or quickly return a text, I downloaded a new productivity app called Forest. Essentially, you set the amount of time you’d like to work without being interrupted and the longer you leave the app open the more trees grow, the bigger your forest gets and the more points you acquire! I didn’t think gameifying productivity would work for me but I’d say it’s worth the $2.

POD FAVES

2) Been hooked on two podcasts lately: Conan O’ Brien Needs A Friend and Caliphate. Highly recommend both. Side note: if you like Conan, watch his show Conan Without Borders - it’s on Netflix!

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Image Credit: TEAM COCO Image Credit: New York Times

M&P COLLECTION

3) We’re launching a new feature on the website in a few weeks (keep your eyes peeled) and one of my fav new local products to join our collection is the Essence One Charcoal Bar.

Image Credit:  Essence One

Image Credit: Essence One

SEASONS CHANGING

4) Is anyone else ready for fall? I love MN summers (A LOT) but there’s something about the change of seasons, the structure that comes with autumn and the excuse to stay in and be cozy with your loved ones. Also I’m dying to wear our studio slippers again. Literally sleeping bags on your feet.

WORK WIN

5) We released our 2019 corporate catalog last week and I love all the customization features it offers.

2019 Corporate Gifting Guide - Our New Streamlined Process, Products, and Branded Options

A small product sampling from 2019 Corporate Catalog.

We’re mid-way through August and summer is slowly drifting away. Though we’re sad to say goodbye to the sunshiny days of Minnesota summers, we’re ready to hit the ground running on some exciting things ahead. If you work in the consumer / retail space, you know the months of July and August can be brutal. Sales slowly stall and just as you begin to question everything, you remind yourself these are the months meant strategic planning for the busy months ahead.

Though it may not appear this way, the behind-the-scenes of a “strategic/planning month” is actually more chaotic and frenzied than one would think. Here at M&P, we have been in a mad dash to complete our self imposed deadlines for our new 2019 corporate gifting catalog. From ideation, dream boards, product testing, photo-shoots, website wire-frames and iteration after iteration, we have finally arrived at the finish line.  

DOWNLOAD 2019 CORPORATE CATALOG

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With the help of our immensely talented friends at Windmiller Design Group, we tasked ourselves with redesigning our catalog in a way that put our consumers first. Not only is the layout meant to be aesthetically pleasing, but more importantly, it’s simple, easy to navigate and provides ample information for your team to make an informed decision about us and the products and services we offer. 

Here’s how it works: 

  • Part 1: Decide if we’re the right fit for you by learning about our process and previous work

  • Part 2: Build your own gifting suite by exploring our curated products based on occasion/theme

  • Part 3: Explore how to incorporate your brand into your gift by choosing from our various branding options

  • Part 4: Get in touch to ask questions, gather more information, or get started


This catalog was created after three strong years of service under our belts. This fourth holiday season is sure to be the best one yet and we are confident our team will create a remarkable experience for both you and your clients.


Though this catalog will always be available digitally, we know some of you are keen for a good ol’ hard copy version. We have printed copies we are happy to send your way.  If you’d like one sent to your company, send us an email with your name and business address at hello@minnyandpaul.com.

Cheers to the gifting season ahead!