2018. What a year it’s been! Though no year comes without mistakes or challenging moments, this past year we grew in so many areas of our business and we’re really proud of what we accomplished.
From new collaborations, corporate expansion, to community partnerships, we wanted to share a bit of what we’ve been up to this past year and give you a few sneak peeks of what’s on 2019’s road map.
In no particular order, here are our top 10 moments of 2018.
Top 10 Moments of 2018
For months, our team worked on building a gift catalog that would enable our corporate clients to more easily purchase gifts that would impress their customers. This guide features 18 brand new gifts sets with themes like “Coffee Addict,” “Happy Hour” and “Savory Foodie.” Our catalog was featured in Twin Cities Business. Shout out to our graphic designer Claudia for dealing with the many many iterations ;)
New Vessels: Binny & Oatmeal Paperboard Box
The Binny: We partnered with our friends at Byrd & Belle to craft this unique, reusable vessel. The binny comes in multiple sizes, colors and is adorned with a leather hook for hanging. It quickly became the most popular vessel choice among customers. Read more on its versatility here.
Oatmeal Paperboard Box: To up the ante, we decided to add another vessel option to our collection. Cue the oatmeal paperboard box. We sourced the box from a local Plymouth based business, Federal Industries. To add an extra special touch, we worked with Todd at Angel Bomb (just down the hall from our studio) to make a letterpress sticker detail on the box. He photographed the vintage map of the Twin Cities in our studio as the background.
This past spring, we teamed up with local business, LAB, to create a unique line of hands-on creative kits. Curated by LAB, each kit includes a step-by-step guide, a locally made MN product and an M&P box or binny. We are currently sold out of these but working on getting these back to our customers!
As our business grew, our team did as well! This year, we hired a full-time Business Development Manager & Marketing Strategist, Annie Ketcham. We also grew our social media / design team with part time team members Claudia Dube and Jo Buckellew. There is not enough room here to describe how important these women are to the success of Minny & Paul.
This was a big one for us. This past fall, we partnered with Wayside Recovery Center, a local treatment facility committed to breaking the cycle of addiction and trauma for women, children and their families. After a few meetings and brainstorming, we decided to partner through employment opportunities to the women at Wayside. To hire and empower women in our community has been one of our proudest moments at M&P. We look forward to our continued partnership.
Every season we feel grateful to be featured in local press. This past year, we are humbled to have been featured in these awesome publications.
The Jason Show - Minny & Paul x LAB Collaboration
“Side Hustle To Empire” Panel - Public speaking can be scary - especially when it’s not something you feel comes naturally. But when Sarah Edwards and Bumble asked our founder, Laura to speak alongside the owners of Sota Clothing and Fly Feet Running (two kick ass businesses if you didn’t know,) about her experience growing a side hustle into a thriving, successful business, well she couldn’t pass it up. And wow, it was fun!
Studio Build out - Many of you know that we share a studio space with our gal pal and local artist Ashley Mary in the Northrup King Building. Over the past year, we’ve worked hard to fill it in and establish a home for our products, boxes, shipping materials, work space, meeting space and more. See some photos of how the space has evolved below.
Minny Maker Wall
With our friend and local creative / photographer, BethCath, we worked to design a space outside our studio that really highlighted our mission and gave anyone who walked into our space a clear picture of what we are trying to do -celebrate our community. We brainstormed, sketched, and installed our Minny Maker Wall in a matter of 2 weeks. All before Art-A-Whirl, a huge weekend long event that takes place in our building. The wall features a rotating set of local makers we are proud to work. Read more about the entire process here.
Expansion of corporate clients
This year, the corporate side of our business grew exponentially. We are proud to have worked with companies and brands like the Timberwolves, Bridgewater Bank, The Tile Shop, and more. We are excited to grow even more in 2019!
What’s to Come…
We’ve hit the ground running with huge goals for 2019. We will continue to serve our strong community by putting forward the highest quality goods across the state of Minnesota. We will be releasing a line of high end crates, a few more curated gift sets for new families, new pup owners and new jobs and milestones to celebrate. We will continue investing and growing into the custom side of our business by expanding our reach into new communities and verticals.
Are you interested in joining a focus group to help us further define our 2019 projects? We'll be talking products, themes, markets and more. Add your email below and we'll reach out with details! Focus group will be two hours long, take place at our studio in Northeast. Small gift provided.