Halunen Law Case Study

 

Custom gifting is a large part of our business here at Minny & Paul. And although many choose to do their client gifts within the holiday season, we encourage businesses to send gifts outside of the November-December rush.

Read on to see how we worked with local law firm, Halunen, to curate high impact gifts for their partners.

 
 
Custom Branded Crate, Insert and Bottle Opener
 
 

Client:

Halunen Law


Objective:

Halunen Law was celebrating their 20th years of service in the industry and wanted to create a custom gift to send to partners who have supported them in their journey. With a strong presence in the Twin Cities, it was important to include products that helped tell the story of our state.


Approach:

Halunen decided to create three different gifting tiers - all unique to the client receiving the gift. The third tier was especially unique. Forgoing the normal box, binny or crate, we used a Duluth Pack Scout Pack as our vessel, carefully packaging the goods inside the bag. This level really hit the marks with recipients.

Our team first worked with Halunen to determine a specific theme. Considering their brand, one that is historic, tenacious and well respected in the community, we landed on a mix of rustic elegance while also keeping it fun and engaging for the recipient. Inspired by our Meat & Cheese gift set from our Corporate Catalog, we mixed the elevated tradition of ‘meat and cheese’ with rustic products like a Woodchuck bottle opener and a Duluth Pack. We started with three staple items - a branded bottle opener, salami and a cutting board. From there, we built out the gift tiers to include shareable food items like nuts, caramels and cookies.

Branded Collateral:

To help keep Halunen top of mind, we co-branded the wooden crate, bottle opener and included a customized insert that detailed the contents of the gift set with a special message from the firm. We also incorporated one of Halunen brand colors, in the form of satin bows to really tie the gift together.


Testimonial:

“Our firm was considering a gift option that looked more full and jam packed with random food wrapped in cellophane. I advocated for Minny & Paul because it’s products our clients will actually use and appreciate instead of get lost in the mix or be thrown out. Minny & Paul tells a story and works with local brands which we absolutely love. Going with Minny & Paul has already paid off big time with referrals and the impact it made on our clients.”

- Kerry D’Amato, Halunen Law

 
 
halunen+branded+crate