Timberwolves Case Study

Client

Minnesota Timberwolves

Objective

At the end of their season, The Minnesota Timberwolves wanted to send a gift to their sponsors to thank them for all their support throughout the year. Showing off their Minnesota pride, it was important to showcase brands from our great state and include 1-2 branded keepsake products.

Approach

We first worked with the Timberwolves to develop a theme. We decided to give a nod to the classic accompaniments of any sporting event - beer and snacks. The Timberwolves provided a branded beer mug and we, the best Minnesota treats including Annie B’s caramel popcorn and caramels.

As for the vessel, we landed on the mini charcoal binny for it’s reusability and travel use. We knew many of the gift recipients were frequent travelers for work and the mini binny could be a great addition to their luggage supply.

Branded Collateral

To keep Timberwolves front of mind, we also included branded leather coasters from Leatherworks MN and a woodchuck bottle opener. That way, whenever gift recipients enjoyed a beer they would remember their friends from MN. A nice bonus, the Woodchuck bottle openers also serve as a reminder for the planet. This company plants a tree for every product purchased.

It’s been great working with the Timberwolves on this project and we’re excited about our continued growth in the sports industry with teams / professional entities like the Vikings, NCAA, Mortensons Sports & Entertainment and more.